I partnered with joystixx sweets to to complete a set of cinemagraphs that would showcase some of the various offerings of the company. The majority of the clientele are young couples with toddler age children. So I wanted to cater to the types of events that warrant these products or services; like birthday parties and general celebrations. The brand is already pretty established, and the look was colorful and contemporary. So I definitely wanted this to feel like a natural extension of that. But I decided to go a bit more vibrant, given that this was meant for social media. And the time for catching attention would be shorter than that of the previous print ads. These are the first set, but there are more to come.